In October 2011, the Texas Travel Counselors had a five-day Study Tour of the Coastal Rio Grande Valley where they passed through 19 cities, ate at 14 restaurants, and visited 38 attractions. They were hosted by 14 step-on guides. The counselors give awards to the “BEST” and out of eight categories, South Padre Island have won five:
- Best Hotel – The Pearl
- Best Attraction – Breakaway Cruises Dolphin Watch
- Best Dinner – Schlitterbahn Waterpark
- Best Step-on Guide – DeeOnda Ahadi
- Best City – South Padre Island
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