At the July 24th CVB meeting Brownsville Airport liaison Jose Filet announced the Brownsville/South Padre Airport will begin a major project in August. They will be removing the tile throughout the terminal replacing it with terrazzo flooring. Improvements should take 90 to 120 days and completion is expected before Winter Texan Season begins.
It was also noted a new non-stop flight from Chicago to Brownsville will begin November 3rd just in time for the Winter Texans.
The Director of Marketing, Research and Analytics, Mike Flores, expounded on the new data tools being used by the CVB to guide marketing endeavors. Ten different products are being utilized to acquire information and Mike went over the data received from each of these. Synchronizing these tools creates an opportunity to identify, track and communicate with our visitors like never before. The amount of information now available for evaluation is truly impressive.
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